"Oh, only some things do! And really the only thing 'special' about it is that they call it that, and maybe it'll have some extra minor stuff the regular version does."

And be produced in limited quantities, but she'll just... not mention that for now.

"But that's mostly for things like popular series and characters, usually. For stuff like this, you should pick whatever you like best."

A pause, then suddenly inspiration strikes.

"Or whichever seems most special to you!"